How can you communicate your passion? Is it designed with different-sized devices in mind from smartphones to large-screens?
A website may look beautiful, but can it be 'seen.' How can you please the real search engine—the human psyche.
Your site is responsively designed and optimized, great. Now, how do you keep content up to date?
Everything on your site is a well-oiled machine, but how do you enage a community around your brand?